Matthew McConaughey wants you to feel good about the clothes you wear.
OK, so the shirtless wonder isn't exactly leading by example—but we're not exactly complaining, either!
In this ironic endeavor, Matthew is launching a men's activewear line which features—wait for it—all different kinds of shirts! There are quick-dry T-shirts, polo shirts, long-sleeve shirts, tops with UV protection, pullovers, windbreakers and even rash guards.
Don't worry though, Matthew's got your bottom half covered, too. The clothing line also offers oil- and water-repellent pants, flip-flops and more.
Named for Matthew and Camila's "Just Keep Livin' Foundation," which provides fitness and wellness programs for public schools, the line will simply be called "JKL." And, as if starting his own charity wasn't cool enough, the do-gooder has pledged to give 10 percent of the proceeds from the line to the foundation.
The items range from $30-$100 and will be offered exclusively at 150 Dillard's stores starting next month, branching out to other retailers in the fall.
While this is uncharted territory for the talented actor, he is excited about the project, telling Women's Wear Daily, "This is my first adventure into the fashion world…I'm enjoying it so far. I like working on the details, the design, the marketing. And I think the JKL philosophy is what makes it unique."
Matthew says that he won't be modeling the clothes himself in any official capacity, but we'll just have to keep a close eye on him to see if he sports any of the apparel in his everyday life.
Hey, it's a tough job, but somebody's gotta do it!